Competitive analysis

The challenge

• Time management: Lack of time resources for detailed competition analyses.
• Scattered information: Important data is scattered in various formats and sources such as product sheets or sales information.
• Complex evaluation: The collection and analysis of relevant data requires a considerable amount of time.
• Manual data preparation: Information has to be laboriously extracted by hand and converted into a comparable format.

Solutions

• Comparisons across different sources: systematic analysis and comparison.
• Clear processing: Information is prepared in a clear and structured way at the touch of a button, e.g. in table form.
• Price comparisons: Determining and comparing the prices of different products.
• Feature comparison: Precise analysis of product features to identify USPs and weaknesses of your own products.

Result

• 60% more efficient information processing: ability to quickly extract information from many different sources.
• Formatting and compact presentation in just a few seconds: Clear and comprehensible presentation of the collected data.
• Better understanding of the target group: deeper insights into the needs and preferences of customers.
• Recognizing competitive advantages: Identification of strengths and weaknesses compared to the competition.
• Continuous adaptability: the ability to react quickly to new trends and changes in the market.
  
  

Prompt examples

• "Which of the products in the [segment] has the highest [feature]?"
• "Are there competitors who offer [product category] with [specific feature]?"
• "What are the three most important criteria for comparing [product category]?"
• "Compare [own product] with [competitor product A] and [competitor product B]?"